Wine

The wine becomes Rock not Roll

On the occasion of launching of one coasts of the Rhône at least rock not roll, the magazine Barmag in partnership with Winevents invited the general public, on Thursday, March 20th, to come to discover and to savour Rock not Rhône. The new range of the Cellar of the Dolphins, already introduced to the professionals during Vinexpo Bordeaux 2007 and available since the beginning of the year, is made up of a red, a rosé and a white. By joining timeless stocks of rock, the design of sérigraphiées bottles distances itself very frankly from habitual codes of the market of the wine and tent to touch the consumers more widely. En s’associant aux valeurs intemporelles du rock, le design des bouteilles sérigraphiées se démarque très franchement des codes habituels du marché du vin et tente de toucher plus largement les consommateurs.

Beyond of a strong and innovative concept, the range Rock not Rhône are wines AOC, worked out from grapes coming from plots of the Co-operative Cellars of the Union of the Winegrowers of the Coasts of the Rhône, in the middle of the rhodanien vineyard. Wines are very round and aromatic, with a good building and a final on the crispy fruit.

In 3,50€ the bottle and breaking established codes, Rock not Rhône should fast touch a population of young active Epicureans.

Apérock Café
46 boulevard Voltaire
Bets 11
M ° Oberkampf