Business

Sense and Perfect example of Beatrice Cointreau

“The men are with a high alcohol content, the women are spiritual! ”In a witticism, Beatrice Cointreau gives the tonality of her book, Sense and Perfect example, full of humour and mind.

Its name recalls a liqueur but it is at the head of two houses, of Cognac and of Champagne region, that Beatrice Cointreau becomes famous during 25 years. In an epoch when few women evolve in the world of wines and of with a high alcohol content, predominantly masculine, she shows her ambition and hoists firms on the front of the international stage. Conquest of emergent markets, creations of vatfuls of exception, promotion of a French-style art of living In this work, her tells us the different challenges which she took up over the years. A businesswoman, mother of three boys, having succeeded are discovered there in reconciling family life and professional life, without compromise; a manager whose heart dangles between two love affairs – the Cognac and Champagne region – at the same time close to its teams and always in trip all over the planet to represent its marks; an epicurean, amateur of cigars, celebrates for its parties uniting chief cooks and artists of any horizons; a passionate finally, of whom life is full of adventures and rebounds, sometimes unforeseen … Conquête de marchés émergents, créations de cuvées d’exception, valorisation d’un art de vivre à la française… Dans cet ouvrage, elle nous raconte les différents défis qu’elle a relevés au fil des années. On y découvre une femme d’affaires, mère de trois garçons, ayant réussi à concilier vie familiale et vie professionnelle, sans compromis ; un manageur dont le cœur balance entre deux amours – le Cognac et le Champagne –, à la fois proche de ses équipes et toujours en voyage aux quatre coins de la planète pour représenter ses marques ; une épicurienne, amatrice de cigares, célèbre pour ses soirées réunissant chefs de cuisine et artistes de tous horizons ; une passionnée enfin, dont la vie est pleine d’aventures et de rebondissements, parfois imprévus…