Vodka&Co.

Vitaminewater (officially) in France

The original drink of New York arrives in France! Indeed, Glacéau (puts Coca-Cola together) announced the launching of six perfumes of its range vitaminewater on French market. Already available in employed, there australie and in angleterre, this drink will open its distribution from May in a selection of shops to bets (the chaine of restoration Cojeans already offer a part of the range). Déjà disponible aux usa, en australie et en angleterre, cette boisson ouvrira sa distribution dès mai dans une sélection de magasins à paris (la chaine de restauration Cojean propose déjà une partie de la gamme).

History of a trendy drink
Vitaminewater was in 1996 by Darius Bikoff whom, exhausted during his course of yoga, swallowed some vitamins followed by a good glassful of water. It develops then a range of 15 perfumes all with feature to not much sweetened and be filled with vitamins. Daruis wanted to make to vitaminewater a water tendency, and when official launching is set up for France, mark invents a place of any room in its picture: the pop-up bar. Daruis a voulu faire de vitaminewater une eau tendance, et lorsque le lancement officiel est mis en place pour la France, la marque invente de toute pièce un lieu à son image : le pop-up bar.

Ephemeral place in the centre of Paris, the pop-up bar gives an ideal frame to discover vitaminwater: a theatre redeveloped under the aegis of andré (the baron, the régine, to moune) with a big wall coloured to vitaminewater and a clearly cubic bar.

Six perfumes
Vitaminewater is a mixture of spring water, natural aromas and of nutriments, in bottles of 500ml among which six perfumes are:
- vitaminwater power-c (fruit of the dragon) - vitamins c + b
- vitaminwater essential (orange) - vitamin c + calcuim
- vitaminwater ignite (citrus fruit) - vitamins b + guarana + caffeine
- vitaminwater multi-v (lemon) - vitamins b + zinc
- vitaminwater restore (red fruit) - vitamins b + potassium
- vitaminwater d-fence (apple-raspberry) - vitamin c + zinc

Sebastian Foulard
Vodka&Co.